Pandora charm bracelet is a once-in-a-lifetime product phenomenon

"The Pandora Outlet Store Online is a once-in-a-lifetime product phenomenon that launched in 2000 and redefined an industry," he said. "We focus less on creating the next charm bracelet and more on being better with what we have.

"If you look at the jewelry industry, the good news about the industry is that it consistently grows; the bad news is it barely grows," he said. "Historically, it has been a slow-growth category. The challenge is around having the right product Pandora Rings Cheap that's going to create traffic to the stores."

At the Disney Pandora Charms Sale store at Towson Town Center, shoppers are greeted by a glittering display of rings. But Monique Williams, 32, headed straight for the charm bracelets display case on Monday. She left with her second Pandora bracelet dangling on one arm, next to one she had purchased in January and customized with charms to remember her late fiance. She said she's become a fan of the brand because she likes the quality, the ability to add and remove charms to reflect her mood, and the ability to go into any Pandora store in the country and find a record of her previous purchases.

To go with her Pandora Charms Clearance, she said, she spent more than $300 to create a bracelet combining a Mother's Day gift set with several more charms. With the help of a sales associate, she said, "we created a piece that represents me." Williams said she may consider returning for customized rings or necklaces, but "the bracelets are speaking to me right now."