Place the spotlight on an employee or current customer. This allows others to get to know people who use your product or service as well as your employees. It humanizes the company which makes it easier for people to trust and relate to you.
Share information about a recent company function. Whether you want to make an announcement regarding when, where and why the big event is happening or share photos and information about how the event went, your business blog is a great platform to do so.
Post a video. Create an entertaining video that relates to your company or business and post it on the blog with a short summary paragraph. If you can http://www.detroitredwingsteamstore.com/adidas-vladimir-konstantinov-jersey , make it funny, people are more likely to share a funny movie with friends. Funny and entertaining videos will also help keep your brand in people’s minds.
Write a how-to post. How-to’s are one of the most popular blog entries. Did you know that 80% of people who visit a blog are visiting it for the very first time? This is because these were searching for information (such as how to do something) that they located on the blog. Once they’re reading on your blog, they’re more prone to search through your other entries, then hopefully your site.
Describe little known 3rd party products that work nicely with your product. This is useful information that your target audience (customers or potential customers) would be interested to know.
Answer a common customer support question. This is not going to help your customers but it also shows them that you genuinely care. Potential customers will see this and instantly gain more rely upon your business.
Provide tricks and tips of the trade. Share some inside information on your industry with your readers. Giving them information they will find interesting or helpful but can’t get anywhere else is one method to get them to return and read in the future.
Request your customers’ opinion. Want to know whether or not people liked your newest product? Post a few poll questions as a blog. Encourage people to leave their opinion in the comments section. It’s an excellent way to get feedback about your service or product from the people who matter most, your customers. It also shows customers your business cares about what they think and you’re working to ensure they have an excellent experience.
The alternatives are endless when you’re coming up with things to write about for the business blog. It’s vital that you always put yourself within your target audience’s shoes. Think about what they would be interested in reading about. What type of information would entice them to read then motivate them to share with their buddies? Then start blogging! They’ll appreciate your considerate and original content and go back to read. Readers will hopefully turn into customers who will then eventually turn into advocates for your brand. .
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