Peak net profit last year fell to the lowest in five years

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Following Anta, release 2012 results March 26, Li Ning surrender worst in the history "report card", according to its 2012 financial results, Li Ning, a loss of nearly 20 billion yuan, stores reduce 1821. For Li Ning, and other domestic brands decline in New Balance 410 Womens performance, insiders said that the domestic market is shrinking is the common experience of local and foreign sports brand. Clouds and the clouds opposite the local sports brand, Nike, Adidas and two international brands in China, especially in the second and third tier cities has shown strong momentum layout. After Adidas Greater China, announced 2012 sales grew 15 percent, the day before yesterday Adidas told this reporter, adidas will focus on expanding penetration in lower-tier cities. Adi data provided by the newly opened more than 800 stores last year, more than half open in low-tier cities. In addition, in its "Gateway 2015" program mentioned, will be achieved by 2015 in low tier cities shop target of 1400. Up to now, Adidas has settled 900 lower-tier cities. Furthermore, strong competitors Adidas, Nike aspects had heard in China this year plans to open 40 -50 factory shop. For Adidas and Nike in the domestic market showed a determination to "sink" the Investment Advisor in light industry researcher Zhu Qing Hua told reporters that, "sink to a low-tier cities Adidas and Nike will further erode domestic sports brand market share, they may want at low prices in exchange for greater sales. "Adidas and Nike had to take the high road, and domestic sports brand differentiation competition, however, in the case of Chinese economic slowdown, these international sports brand giants have lowered" posture " accelerating in China second and third tier, and even the layout of the four-tier cities, and these places are mostly local brand Anta, 361 ° and other major brands of "territory." Are lower-tier cities have become Adidas, Nike, clean up the main channel inventory, the two companies did not give a positive answer. Skyline High Adidas general manager of Greater China director (Colin Currie), told reporters that "our stock is still very healthy. We have already used the right way to the right product to the right place." For Adidas, Nike sinking action, Zhu Qing Hua made the following evaluation, "in the short term, it can maintain high growth performance in international sports brand giants, but in the long term, or it will damage their high-end brand image." regardless of how people in the industry evaluation, Nike Air Max 1 Womens Adidas and Nike sink move will obviously be a strong rival of local brands, which insiders said, "at present, Adidas, Nike brand has a huge influence, in an absolutely dominant position in the domestic competition." Zhu Qing Hua think, in response to competition, Li Ning, and other domestic sports brand should make efforts to improve innovation, strengthen management capabilities, optimization of sales channels and so on. Following the announcement Adidas Greater China sales last year increased 15%, the Nike also reported third quarter of this fiscal year, stressed that China is the most important high-growth market. The industry believes that the domestic sporting goods market continued to shrink in the background, Nike and Adidas rely on the only good "price for volume." According to these two sports brand giants sinking Nike Air Max 90 Mens layout of the market, the price war is an important strategic breakthrough against the market trend driven brand. Compared with international brands, local sports brand also clouded. Peak net profit last year fell to the lowest in five years; Anta net profit of 1.359 billion yuan, is listed first decline in five years; Li Ning also warning the 2012 results will be "huge losses." The domestic market is shrinking in the face of common foreign sports brand in the industry view, Nike, Adidas adverse economic breakthrough due to channel sink. Nike, the number of orders in the Chinese market, despite a 4% growth, but its revenue has declined in Greater China. The key road sports consulting firm founder Zhang believes that this is due to the product sold at a discount resulting in customer price decline. But it is still hard to Nike Air Max 1 Mens stop Nike are "sink" determination. Previously, Nike announced plans this year to open 40-50 new factory shop, commodity prices will be a genuine 3-4 fold. Its size is not only far more than the previous shop, store line will also extend to the second and third tier markets. Not only are Nike, Adidas Greater China general manager of high Skyline director also said that this year's business focus is to expand the number of shop small city in China to open 800 new stores in two-thirds of all small and medium cities. Moreover, in 2015, Adidas plans to take the more than 1,400 small and medium cities in China. Rely on foreign sports brand channel sink that originally belonged to seize the domestic sports brand of living space.