Regeln » Adidas, Under Armour Lead Online & Mobile Growth In July

Adidas, Under Armour Lead Online & Mobile Growth In July
The consumer’s shift in shopping to mobile, particularly at the expense of [brick-and-mortar] store traffic, is reshaping retail

and presents enormous opportunities and challenges for brands,” Kernan writes.

Adidas’ July desktop traffic grew 78 percent,adidas zx 500 2.0

and its mobile traffic increased 23 percent. Under Armour’s desktop traffic increased 62 percent year-over-year, and mobile

growth was 22 percent.

Mobile and desktop traffic for Finish Line and Dick’s Sporting Goods have also been improving, Kernan pointed out. Dick’s saw a

42 percent gain in mobile traffic — although its desktop traffic struggled to turn positive, slipping 4 percent. As for Finish

Line, its mobile numbers gain was 41 percent, while desktop traffic edged up 6 percent.

Nike stayed steady with a 21 percent rise in desktop visits and a 13 percent rise in mobile.

adidas zx flux

Meanwhile, challenges appeared to hit Foot Locker Inc.’s digital growth in July. The specialty athletic retailer saw its desktop

traffic increase just 3 percent while its mobile traffic declined 16 percent during the month — its first decline since August

2015.

Still, trends in the space remain strong into August.

Total U.S. athletic footwear point-of-sales were gained 15 percent year-over-year during the second week of August — driven by a

23 percent increase in unit sales and a 6.5 percent decline in average selling prices, Citi Research analyst Kate McShane wrote

Thursday.adidas zx 500 rspn