As the program grows into its three new locations, rapper Pusha T will serve as a mentor, guiding the students on adidas superstar elevating their craft and understanding the rigors of the music industry. With insights gained through an illustrious career, Pusha T’s influence will serve as reference point for the students, showcasing the value of self expression and truly unlocking creativity. adidas Originals brings back its Primeknit edition of the ground shaking Tubular Doom silhouette this season for a brand new Tubular Doom PK release. Staying true to the Tubular Doom’s inimitable blueprint, every aspect is retained in full from the elastic forefoot strap to the structural 3 stripes lace system and heel panel, underscored by a sock fit Primeknit construction and the Tubular Doom’s essential dynamic tooling.
Offered in adidas originals shoes a fully blacked out palette from top to bottom, the result is the purest manifestation of the Tubular Doom yet; the darkest side of contemporary design. adidas Originals brings back a truly historic silhouette from its Basketball archive this Summer, rereleasing the iconic Forum Mid silhouette with subtly refined details. The release sees the Forum Mid reconfigured and elevated through premium materials and stylistic adjustments. The upper features a full grained leather construction with metallic silver overlays on the collar, restoring the shoe's original elements in full from the asymmetrical collar strap to the TPU heel counter and contrast outsole tooling. Available in four OG inspired colourways, the release is a welcome return of a midcut icon, elevated to a form befitting its legendary status. Last night, adidas Originals and Urban Outfitters hosted an immersive concert experience in celebration of the 'We the Future' collaborative campaign. This special concert took place at the Mark Sennett Studios in Los Angeles featuring performances from Phantogram, River Tiber, Remy Banks and a special DJ set by adidas superstar men Andre Power.
The 'We The Future' Campaign features 19 creative minds who are shaping the future of our cultural landscape, defining style and signaling a new wave of budding creators. The event featured an interactive virtual reality experience, offering guests an opportunity to create 3D portraits that were then projected onto a wall sized digital canvas. Via a limited edition ticket giveaway, 90 Urban Outfitters customers were granted access to the private celebration which featured a mix of local celebrities, fashion enthusiasts and friends of both brands. Guests witnessed an epic concert lineup with a headline performance from Phantogram, an American duo with a psychedelic sound coined 'new wave trip hop' by music critics. Prior to the headline performance, guests enjoyed the sights and sounds from River Tiber, a 24 year old Toronto musician and Remy Banks, a new school rapper from adidas stan smith women New York City.