Regeln » adidas superstar become a fashion classic

Relaunched last year, the adidas superstar has become a fashion classic, worn by designers Marc Jacobs and Phoebe Philo, and – this is only a slight exaggeration – about half the front row. Now the sportswear giant has seen the opportunity to reinvent another of its 90s favourites – the Superstar. The chunkier design, with shell toe and three stripes on the side and sometimes called ‘shelltoes’, is the subject of a campaign starring David Beckham, Rita Ora and Pharrell Williams, with the slogan “reclaim Superstar” an attempt to up the street kudos of the shoe.

After the quick succession of releases in “Red Primeknit,” “Black Triaxial” and “Snakeskin,” it became clear that Summer 2016 was to be the season of the adidas superstar baratas. Now, adidas Originals has unveiled its latest contemporary update to the retro shoe: a new Primeknit model resplendent in a lush rainbow colorway.

The adidas superstar mujer starts off with a clean White premium leather upper. Giving it even more of a sleek aesthetic are the perforations used as Three Striped branding, the Light Grey premium suede on the heel and the additional Grey hits on the tongue branding. In addition, the shoe also comes with White laces, White eyelets and as an added bonus, a gum bottom outsole.

This modernized version of the adidas superstar hombre comes constructed out of a Grey-based Primeknit upper. Implemented on to the woven upper are multicolored accents placed all over the knitted motif. Black knit is placed on the heel tab, while Black tape is used for the Three Stripes branding. An off-White shell toe and sole unit give the shoe a bit of a classic look.