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ÿþThe traditional adidas sports shoes sporting brand, Adidas, could show itself on the Fashion sheet owing to the black magician who is the creative director of Y-3. Since then, sporting clothes step into the official occasions. The brand designing director from Adidas head quarters joined hands with the creative director to produce a new special design for Y-3 series in this season and the ideas was influenced by the dancing trendy.

The realization of this conception was achieved by the accordant basic requirements towards visual sense and close cooperative relations. In terms of cooperative relations of two companies, the development of Adidas for Yohji Yamamoto which is an entire item construe in on the way. adidas superstar The firm position of Y-3 owing to the Adidas sports style designed by Yohji Yamamoto. The Y-3 group company operated and managed the sports style division of Adidas in terms of management structure of the company.

In adidas shoes terms of design in Adidas Sports Style Division, Yohji Yamamoto took the position of designing director. The connection between Adidas and Yohji Yamamoto design studio was in charge by Michel who is the art director of the Adidas group company. The final design plan was the result of numeral communications which design staff closely cooperated on both sides of Y-3 design studio. The head office of Yohji Yamamoto in Toyo and Adidas both have set adidas nmd up the Y-3 design studio.

The Adidas classic series is represented by the clove logo, fashionable style series is showed by round and half enclosed three-strip and performance series is expressed by the three-strip.Each logo of Adidas has a special meaning. The clove logo representing a blooming flower is the idea shared by most of people. The reason lies in its shape. And its meaning was distorted by the people as the symbol of the Olympic spirit.

For example, for cost savings, Nike built its first overseas producing lines in Japan. After several years, Japanese yen continued to appreciate, and the labor costs were also soaring, which pushed the cost of Nike in Japan was higher and higher. In 1975, Nike transferred its producing adidas originals nmd lines in Japan to Korea and Taiwan where the labor costs were relatively low, and then in the 1980s, the producing lines were transferred to Fujian and Guangdong for the same reason.

And in recent years, as China's labor costs rise, it took aim at Southeast Asia where the labor costs are cheaper.Independent analysts Liao Jierong believed that from the transaction structure of stakeholders, for Adidas and Nike, this kind of "rolling stone" is normal.However, they are faced with the pressure from consumption market. "Particularly for Adidas, which should be the "fuses" of London Olympics as the first class sponsor.