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Kangaroo skin nike air force 1 is utilized to back up the sides of shoes. The four-nailed shoes and competition shoes have nylon soles and replaceable spikes. Being high in quality, innovative and varies in shoes style, Adidas dominated the international competition in this industry in the 1970s.Healthy sports boomed in the 1970s which surprised Adidas. At that moment, a million of people before who hated to do sports then were interested in the physical exercise.

Among them, there was a company named Nike which was much more enterprising and innovative. A former distance runner in the Oregon University founded Nike Inc which was seen at the first time in the Olympic Trials held in Eugene, Oregon in 1972. During the Marathon contest then, runners with nike sb Nike shoes on feet ranked from 4 to 7, however, runners wearing Adidas shoes ranked top three.The greatest development of Nike came from the program of sandwich crackers sole in 1975.

Nike's success stems from its emphasis on two points including nike air force researching and technology improvement as well as style diversification. Around one hundred employees in the company are doing research and development work. Some of its research and development activities include high-speed photographic analysis of human motion, having 300 athletes tried on its shoes as well as the continuous experimentation and research for new and improved shoes also materials.

Nike's clever lies on that when many trademarks all gave compliment to the number one of Olympics, the number one was submerged on the nike air max 97 contrary. Nike made "the second, third, N" which was hardly remembered by people in the field of Olympics be the first of Nike brand strategy. Nike is the number one active trademark which closely focus on the players who out of the medals in Olympic Games, and the number one active trademark to give them the title of "great".

f you plan to let a fresh point or fresh commodity into the mind of public, you have to get rid of the primary related ideas or goods in the mind. In fact, Nike understand China market very well. Chinese people are very care about the medals, and gold weight heavy in the heart of the Chinese. However, Nike broke the only gold medal supremacy mental for Chinese.Do not blindly follow the trend and on the contrary you should find your own space. You should nike air cut the messages short to cope with the t excessive transmission society.

There are various shoes for athletics that someone may pick from at this time. Someone can choose one because of a sport they play or just for fashion. A top pick for someone that plays basketball would be the Nike basketball shoes.The company was initially founded in 1964 by Phil Knight. At that time the company was called Blue Ribbon Sports and later had its name changed. The name Nike was chosen after a dream was had incorporating the Greek Goddess of victory that has the same name.