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The rubber nails on its soles make it more flexible than any other shoes sold in the market, meanwhile, the popularity of sandwich crackers soles and rapid expansion of the sneakers market help Nike to reach its sales to 14 million Us dollars in nike air max 1976. However, it is sales in 1972 was only two million US dollars and its sales went up quickly from 1976. Today, Nike's annual sales are more than 3.5 billion US dollars and having 26 percent in sports shoes market,it has become nike trainers the leader in this industry.
In marketing, Nike provides consumers with the largest range of options. It attracts different athletes and gives the best travelling shoes producer impression for consumers.During the peak of jogging in the early 1980s when Adidas was the laggard in the market. Its competitors design more innovative and variety of goods also expand to other sports markets successfully. Nike's products have dominated the basketball and the youth market, meanwhile, its sports shoes have went into a fashion era.
Trout gave such nike uk a conception of "positioning" in the book positioning. How to let you different in the mind of potential customer? Positioning should focus on the mind of potential customers instead of the products. In other words, the products should be positioned in the mind of potential customers.In the micro-blog of @Jus Do It, we do not see a torrent of publicity of Nike on its products. It only explained continuously the essence of great.
Nike's clever lies on that when many trademarks all gave compliment to the number one of Olympics, the number one was submerged on the contrary. Nike made "the second, third, N" which was hardly remembered by people in the field of Olympics be the first of Nike brand strategy. Nike is the number one active trademark which closely focus on the players who out of the medals in Olympic Games, and the number one active trademark to give them nike air presto the title of "great".
f you plan to let a fresh point or fresh commodity into the mind of public, you have to get rid of the primary related ideas or goods in the mind. In fact, Nike understand China market very well. Chinese people are very care about the medals, and gold weight heavy in the heart of the Chinese. However, Nike broke the only gold medal supremacy mental for Chinese.Do not blindly follow the trend and on the contrary you should find your own space. You should cut the messages short to cope with the t excessive transmission society.