BRUSSELS Jake Muzzin Canada Jersey , June 12 (Xinhua) -- China's film industry, which has been growing very fast domestically, still faces hurdles to be really successful in the global market, one of China's top film industry leaders told Xinhua.
While Chinese film industry has been enjoying the fastest growth in the world, "it is still hard to say when a Chinese movie can win the Oscar award," said Zhou Tiedong, president of China Film Promotion International (CFPI) Guy Lafleur Canada Jersey , in a recent interview.
In the past decade, China have had an annual growth of more than 30 percent in its film industry. By the end of last year, China surpassed Japan as the second largest film market in the world, said Zhou.
Chinese films have also witnessed remarkable growth in the international market. From 2002 to 2011, the international box office of Chinese films increased from 500 million yuan (about 81.5 million U.S. dollars) to 3.5 billion yuan, according to Zhou.
A number of Chinese films, such as "Crouching Tiger Hidden Dragon Duncan Keith Canada Jersey ," "Hero" and some kung fu movies, have made into the mainstream, especially in the United States, said Zhou.
However, Zhou was disappointed that Chinese film should have been more successful, especially given that China has become a "key word" in the international cultural market as its influence is fast growing.
"China has become phenomenal, so they have to use China concept to cater to the taste of global audience Drew Doughty Canada Jersey ," said Zhou, referring to Kung Fu Panda, an American computer-animated action-comedy martial arts film as a good example.
"Unfortunately, the internationally successful film should have been made by Chinese rather than Hollywood," Zhou said.
He blamed cultural difference and a lack of "story strategy" for the fact that no Chinese filmmaker had come up with the idea of combining Kung Fu and Panda into a successful movie.
"It's all because of cultural difference. People from other cultures sometimes can not quite understand what Chinese film is talking about. This is called cultural discount," he said.
Zhou urged Chinese film producers and filmmakers to be more aware of the global audience. "You have to target the right audience globally," he said.
China's filmmakers also suffer from a lack of "the right story strategy Dan Hamhuis Canada Jersey ," said Zhou, calling upon Chinese filmmakers to ponder "what story should we tell, who are we telling story to, and how to tell it?"
"Literally and culturally, Chinese films are too Chinese. The language in the film should be translatable to other cultures," Zhou said.
"This means that Chinese films should tell 'human story,' but not Chinese-specific story Dale Hawerchuk Canada Jersey , which is not necessarily related to other people in other countries," he added.
Zhou pointed to increased international co-production and cooperation as one of the key remedies to make Chinese films more globally successful.
China has signed film co-production agreements with more and more countries including Italy, France, Canada and Austrilia, among many other countries, he added.
As he campaigned for Indian independence from Great Britain, Mohandas Gandhi promoted local products that could easily and affordably be made at home. His objectives were twofold: first Corey Perry Canada Jersey , he wanted to boycott products that were manufactured industrially in Britain, thereby making his nation less economically dependent; second, he wanted to give his countrymen a reliable source of income, especially those that resided in rural areas. Another unspoken but obvious objective was to instill in the poor a spirit of self-reliance.
The Khadi movement began in the 1920s and was soon embraced by citizens and political leaders alike. As a symbol of both economic and political protest, Mahatma Gandhi would only wear khadi shirts. His example is followed to this day, as most politicians in India wear khadi exclusively in public. Even the flag of Indian must be made of the material!
What is it?
The word itself means homespun or handwoven. The material can be made of cotton, silk Corey Crawford Canada Jersey , wool, or some combination of the three. Because it is made by hand and not by machine, khadi shirts have always been more expensive than manufactured materials, which actually added to its appeal in India. An impoverished country at the time, people in India were willing to spend a bit more on domestic goods, rather than being kept under the yoke of a foreign power (Great Britain).
How is it made?
Khadi shirts and other articles of clothing are made on a spinning wheel called a charkha. To this day, much of the khadi that comes from India is produced in rural areas that do not have access to running water or electricity. Because everything is done by hand Claude Giroux Canada Jersey , the process can be quite time consuming. Fabric loss and even weaving errors are not at all uncommon. Why then are khadi shirts so popular?
Due to the way it is made and its unique blend of fabrics, khadi has highly sought-after properties. It somehow keeps the wearer warm in the winter and cool in the summertime. Khadi shirts also become more comfortable and attractive the more you wash and dry them.
What to look for?
When shopping for khadi products, the production method is more important than the fabrics they contain. As we mentioned, some khadi clothes are made of cotton, silk, wool, or a blend of all three. But the materials are not what make khadi products authentic. Real khadi is either hand spun or hand woven Chris Kunitz Canada Jersey , just as it was in Gandhi’s day. The process not only results in a better products, it is also ethically and environmentally sound. In other words, it is totally and completely green!
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