Regeln » Nike launches Equality Initiative with advertising splash

Nike Inc.on Sunday launched the Equality Initiative,a campaign designed to bring attention to racial.nike air max tailwind 8 The centerpiece is a short film featuring Nike endorsers.Nike has a long history of speaking up for causes that reflect its values,the company said, in a news release.That continues today with the launch of Equality, in which Nike encourages people to take the fairness and respect they see in sport and translate them off the field.

The film is directed by Melina Matsoukas and features LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz. Actor Michael B. Jordan voices the film.nike air max 2016 It includes a new performance by Alicia Keys, who sings Sam Cooke's "A Change Is Gonna Come."Nike is launching the initiative with one of its most robust advertising campaigns in memory.

Print advertisement will run Sunday in several national newspapers, including The New York Times. A commercial will run during Sunday night's Grammys telecast. Nike also has created a landing page on its website for the campaign,nike air max 2016 femme which will include billboard advertising and a social media push that allows people to create avatars.Nike products related to the campaign include the company's annual Black History Month collection of footwear and apparel.