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Keto Premiere In 1987, the Henry J. Kaiser Family Foundation propelled a social showcasing effort called Project LEAN (Low-Fat Eating for America Now), promising Americans to lessen absolute fat admission to 30 percent of their eating regimen, and spreading the message through publicizing and store advancements. The open gobbled it up, as it were. "There's an oversimplified, instinctive intrigue to that message: 'Fat has more calories per gram, so in the event that I eat fat, I'll get fat,'" says Willett. The food business committed, eliminating fat from food and supplanting it with sugar and starches,