As a business owner, deciding which small business accounting software to use for your business can be overwhelming. There are several good products on the market, including Quicken and QuickBooks. In this article, we compare the pricing and features of Quicken vs QuickBooks so that you can decide which is best for you. Difference Between Quicken and QuickBooks Quicken and QuickBooks are entirely different programs that serve different purposes. QuickBooks is a double-entry bookkeeping program designed to support small businesses by tracking business income and expense and producing financial statements. Alternatively, Quicken is mostly geared towards personal finance, such as tracking monthly bills, investments, and retirement assets.