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Article From Article Directory Database Learn All About Atlanta Interactive Marketing Learn All About Atlanta Interactive Marketing April 14, 2016 | Author: Benjamin W. Luffkin | Posted in Article Marketing
You might be wondering what the term interactive marketing means. Put simply, it means there is some sort of interaction or conversation between the marketer and the consumer. For the cutting edge of conversational advertising the city of Atlanta has been dubbed the marketing capital of the world. Atlanta is home to the Atlanta Interactive Marketing Association, AIMA.


An organization of marketing professionals and advertising companies nike roshe run two triple black , the AIMA is a membership association run by volunteers. It is a place where members of this profession can come together, network and share new ideas. Professionals work as a team to keep their skills effective and relevant.


The AIMA has something they call SIGs, special interest groups. They have meetings throughout the year to brainstorm about the opportunities to market in eight different areas: email, social media, mobile, marketing automation nike roshe two mens sale , digital divas, analytics, digital media and ecommerce. AIMA also has a blog, an awards ceremony and educational seminars.


A marketing company is an agent of the company that is producing the goods or services. They are really two sides of the same coin. The advertisement seeks to get the attention of consumers, get some sort of feedback from them, and modify the next contact so that it is personalized to the feedback of the individual consumers.


This conversational way of advertising is facilitated primarily by the Internet and secondarily by social media. Before the Internet age nike roshe two mens , the only way companies could get feedback from their customers and potential customers was with surveys, a very expensive and often non productive process. Interactive advertising will continue to evolve, becoming more sophisticated with time.


Besides the World Wide Web there are other low tech ways to market interactively. For example, when customers call a company to make request, the representative on the phone will tell the customer about other products or services. A radio or TV broadcast may offer a toll free number for the customer to call in order to comment or make a purchase. This is not nearly as economical or effective as the Internet, but it is interactive.


The venues for companies to reach customers has changed dramatically over the past fifty years when television nike roshe two womens sale , radio, newspaper and magazine advertisements were the prominent methods of advertising. Pay TV, pay radio and the news online have greatly reduced the effectiveness of old ways of advertising. The old saying that necessity is the mother of invention holds true in this instance. Old methods were no longer effective, so the advertising industry created new methods that adapted to how consumers function in the world today.


Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta affordable SEO he suggests you click here for more information.

You may believe that flashy colours and graphics are what attract site visitors to a site. You may believe that flashy colours and graphics.