ReachLocal - Corporate agency that has a dark secret Wilfredo Fuentes Submitted 2014-07-17 02:44:26 ReachLocal Cheap Nike NFL Jerseys , a PPC (Pay Per Click) NASDAQ company , are finally being exposed for their manipulation of Google AdWords guidelines regarding price transparency towards their clients.
It's well known that ReachLocal is one of the UK’s biggest AdWords’ Certified Pay per Click Agencies, but there's a dark side to the agency that is now starting to emerge.
The company has been offering their services for well over six years and claim to create success across a number of various industry sectors. But how can a company turn over $514.1 million and claim to only take 1015% as a management fee, although this varies from customer to customer?
ReachLocal has been taking advantage of loopholes in Google’s terms and conditions for being a premium partner. We will now reveal the true reason for ReachLocal’s overwhelming achievement.
How ReachLocal use loopholes in Google AdWords guidelines:
“Third parties should at minimum provide advertisers with monthly data on AdWords costs, clicks, and impressions at the account level”.
The above statement enables ReachLocal to keep accurate and transparent data to themselves instead of displaying the true Google Spend on their dashboard. ReachLocal cleverly hide this information on their dashboard; it is almost impossible for customers to access this data.
Moreover Cheap NFL Jerseys , Google stipulates that you must be able to:
“Review and control certain types of information tied to your Google Account by using Google Dashboard.”
The above statement shows exactly where the misselling takes place and that the actual quantity they spend on the campaign is really unknown. We have spoken to some ex ReachLocal clients who claim to have only 50-60% of their spending budget spent on AdWords; the rest is taken as a management fee by ReachLocal, that is not made clear to all clients.
This clever tactic has been used to trick ReachLocal’s clients into spending more. ReachLocal have numerous claims to fame; one of which is being in partnership with Google - only a small number of UK agencies can claim this digital knighthood.
This causes many people to trust them from the outset. But after speaking with a number of different sales representatives (IMC - Internet Marketing Consultants), they all seem to be glorified car salesmen, and there is no genuine talent and certainly no digital marketing abilities.
We asked how ReachLocal could make such vast amounts of profit if they spend their entire budget each month. A ReachLocal ex-client told us he believed the company made their money through AdWords commissions. We asked another ex-client of ReachLocal and received the exact same answer.
The fact is, ReachLocal doesn't provide CLEAR transparency to its clients and does not show clients the precise quantity spent by ReachLocal on their cost per click campaigns.
Client Complaints Found Online - Just 2 of hundreds dug out from complaint forums.
An ex-client from Virginia, United States Cheap Jerseys From China , stated: “They managed to cause us to lose over $100,000 in sales via their ‘optimized system’. For a company that turns over $500K to lose that much is crushing for us. Now I have to employ lawyers and fight it in court.”
Another unhappy ex-client, from London, United Kingdom stated: “My RL consultant has admitted that their pricing is not transparent and that he essentially lied to me.”
Numerous other complaints can be found on the internet.
Clearly Unethical
ReachLocal is a Google Premier Partner and some of its sales people have said that Google provides ReachLocal with unique advantages, such as commissions from Google on AdWords spend. However, this is totally untrue.
No one in Europe Cheap Jerseys , America OR the UK receives a commission from Google and never will.
What does being a Google Premier Partner mean to you as a client?
Does it give ReachLocal an advantage over any Google AdWords’ Certified Agencies?
The answer to the above is NO. You do not get any extra benefits, no more than any other agency.
A Premier Partner just means that it does a certain level of overall business with Google. Outdoors of that, a Google Premier Partner receives no preferential treatment.
For example, it will not rank partners’ advertisements any higher than any other marketing agency or anybody else for that matter. Moreover, there is no pricing difference.
Google Third-Party AdWords’ Policy:
“Third parties should at minimum provide advertisers with monthly data on AdWords costs, clicks Cheap Jerseys Wholesale , and impressions at the account level.”
** As a note, Google uses "should" instead of "must", which means this is the loophole that allows businesses like ReachLocal to keep accurate and transparent data to themselves, and not have to share accurate statistics with its clients.
The fact that this is not well known to the public is really a sign that ReachLocal have hidden their tracks well, but after speaking to a number of ex-clients, the time appears to be up on this clever but clearly unethical and deceitful ploy that is been ongoing for many years.
If you’re a ReachLocal client and you’re reading this Cheap NFL Jerseys China , I urge you to get in touch with your IMC and ask for a full breakdown of current Google spends.
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