Needless to say, this is an absolutely terrible idea, and you have to assume that if there were any way to avoid this hitting stands, it wouldn't be. No one in any position to decide anything, nike air max 1 fb premium qs mercurial pack cheap even what kind of ice cream they feed the dogs at NASA, would let this ad go through in this current climate. I would encourage Nike to send little kids out the intercept and destroy every issue containing these advertisements, lest its good name and its two of its most valuable brands not be, ummm, caught in the crossfire.
This one is my favourite. Shoes are the new turnables. That's the conclusion you might reach after watching a new Japanese campaign for a Nike running shoes. Apparently wishing to tout the bendable qualities of its new footwear, nike air max 1 fb premium qs pack cheap enlisted sound artists to transform its product into a musical instrument. The shoes get plugged in, switched on, and mixed up, battle-style, as they sense when the shoe is flexed or moved in space. And yes, everything you see in the video is real: the shoes really are controlling digital sound live. We even have the Max patch to prove it.
I actually like the impromptu feel. That's usually the sort of thing the advertisers want. (Oh, look! An abandoned tunnel! Open the vodka! Text your friends! Let's have a disco! Wow, everyone we know is a model!) Of course, in this case, nike air max 1 fb premium qs sale some of the sense of "let's set up some shoes and make digital music" is just as improvised as it looks. And this clip is making the rounds, because my Dad sent it to me!
Lovers of experimental sound art will immediately recognize one of the Shoe-Js: it's Daito Manabe, a bleeding-edge sound artist and alternative interface guru with a background in turntablism. I spoke to Daito, and convinced him to share the software that makes the project tick. Daito says he used flex sensors (see examples) and accelerometers to make the shoes interactive. He then processed the control signal and converted it to sound using the modular visual programming environment Max/MSP and Ableton's Max for Live. (For another example and other resources, nike air max 1 fb premium qs cheap you can check out the article I wrote for Make Magazine issue 8, in which I stuffed flex sensors into a sock monkey and connected it via MIDI.)
What's striking to me about the Max patch is its elegance. For all the power of these interactive environments, nike air max 1 fb premium qs uk sometimes they're at the best when you do something really simple. In this case, that frees up someone like Daito to focus on the performance aspect.