Third parties should at minimum provide advertisers

We asked how ReachLocal could make such vast amounts of profit if they spend their whole budget each month. A ReachLocal ex-client told us he believed the company made their money via AdWords commissions. We asked another ex-client of ReachLocal and received the exact same answer.

The reality is, ReachLocal does not offer CLEAR transparency to its clients and does not show clients the precise amount spent by ReachLocal on their cost per click campaigns.

Client Complaints Found Online - Just 2 of hundreds dug out from complaint forums.

An ex-client from Virginia, United States, said: “They managed to cause us to lose over $100 Cody Zeller Hornets Jersey ,000 in sales via their ‘optimized system’. For a company that turns over $500K to lose that much is crushing for us. Now I have to employ lawyers and fight it in court.”

Another unhappy ex-client, from London, United Kingdom stated: “My RL consultant has admitted that their pricing isn't transparent and that he basically lied to me.”

Numerous other complaints can be found on the internet.

Clearly Unethical

ReachLocal is a Google Premier Partner and some of its sales people have stated that Google provides ReachLocal with special benefits, such as commissions from Google on AdWords spend. However, this really is totally untrue.

No one in Europe Brian Roberts Hornets Jersey , America OR the UK receives a commission from Google and never will.

What does being a Google Premier Partner mean to you as a client?

Does it give ReachLocal an advantage over any Google AdWords’ Certified Agencies?

The answer to the above is NO. You do not get any additional advantages, no more than any other agency.

A Premier Partner just means that it does a certain level of overall business with Google. Outdoors of that, a Google Premier Partner receives no preferential treatment.

For example, it will not rank partners’ ads any higher than any other marketing agency or anybody else for that matter. Furthermore, there isn't any pricing difference.

Google Third-Party AdWords’ Policy:

“Third parties should at minimum provide advertisers with monthly data on AdWords costs Alonzo Mourning Hornets Jersey , clicks, and impressions at the account level.”

** As a note, Google uses "should" instead of "must", which means this is the loophole that allows companies like ReachLocal to keep accurate and transparent data to themselves, and not have to share accurate statistics with its clients.