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Bundled services are a great advantage for the service providers as they are able to sell different kinds of services in one go to a single customer. And when the customer gets a variety of services from the same company Alex Galchenyuk Canadiens Jersey , it helps them to easily manage the customer information and database. This also helps them to gain a group of ideal customers who are committed to them. It is very convenient to the companies as they can easily attend to the consumer complaints and provide better customer service. The bundles are most effective for products that have lesser or zero marginal cost.

The product bundling strategy is now widely practiced by companies belonging to entirely different sectors. Right from the software industry to the food industry, this marketing strategy has been followed. In restaurants various kinds of food items are combined to form a single meal. When it comes to software industry, in a single office suite, you get a database, spreadsheet and a processor as a bundle. In America the entertainment sector has effectively implemented this strategy. The Cable TV service providers are providing bundled services where you get a digital TV, Internet and home phone as a bundle.

Most of the online retail shops are coming up with this marketing concept. Bundling products helps the companies initiate sales of low moving product when it is bundled with a product in high demand. This way the seller can convince the customer of buying two or more products for a fixed rate. This actually helps at times when the customer acquisition costs increase.


BENEFITS TO CUSTOMER:

Are you wondering in what way the bundled services are helping the common man? Bundling products is beneficial to the customers in the following ways:

•When you get a group of services from the same service provider, it simplifies your search and shopping. You will be able to choose from a bundle suiting your needs.

•It helps you to save your money. If you are buying each product from different companies Jeff Petry Canadiens Jersey , then you have to pay separately for each service. You will get different bills and charges for each service rendered. But with bundled services, you need to pay a fixed single bill for two or more services which will save your time and money. Moreover the companies provide attractive discounts when you get a lot of services from them.

•This will help you to get better customer service from the service provider.


HOW TO CHOOSE A BUNDLE?

Literally there are two types of bundles- pure bundle and mixed bundle. In pure bundling you can purchase only the available