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Introduction

One of the most direct ways in which economic changes affect business is the impact of changing incomes on expenditure. Most people’s income consist in the main of the wage or salary they receive in return for their work. When wages fall or employees lose their jobs this leads to a fall in income. Common sense tells us that the knock-on-effect will be a reduction in consumer spending (although initially people will try to maintain their existing standard of living and hence their spending levels)

What is consumer spending?

Consumer spending means consumers are people who spend money on consumer goods and services such as visits to clubs and the cinema (service expenditure) and on food http://www.officialdevilsproshop.com/ , clothing and household goods (expenditure on physical goods)

How does consumer spending effect economics?

When the government buys a product or goods from a company, that purchase has repercussions. The immediate impact of the higher demand from the government is to raise employment and profits at that company. Then, as the workers see higher earning s and the firm owners see higher profits, they respond to this increase in income by raising their own spending on consumer goods. As a result http://www.officialdevilsproshop.com/Devils-Travis-Zajac-Adidas-Jersey/ , the government purchase from the company, raises the demand for the products of many other firms in the economy. Because each proud spent by the government can raise the aggregate demand for goods and services by more than a pound, government purchases are said to have a multiplier effect on aggregate demand.

This multiplier effect continues when the consumer spending rises, the firms that produce these consumer goods hire more people and experience higher profits. Higher earnings and profits stimulate consumer spending once again http://www.officialdevilsproshop.com/Devils-Taylor-Hall-Adidas-Jersey/ , and so on. Thus, there is positive feedback as higher demand leads to higher income, which in turn leads to even higher demand. Once all these effects are added together, the total impact on the quantity of goods and services demanded can be much larger than the initial impulse from higher government spending. The multiplier is an important concept in macroeconomics because it shows how the economy can amplify the impact of changes in spending. A small initial change in consumption http://www.officialdevilsproshop.com/Devils-Scott-Wedgewood-Adidas-Jersey/ , investment, government purchases, or net exports can end up having a large effect on aggregate demand and, therefore http://www.officialdevilsproshop.com/Devils-Scott-Stevens-Adidas-Jersey/ , the economy’s production of goods and services.

Conclusion