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SYDNEY Air Jordan 1 High OG Re2pect , May 25 (Xinhua) -- Once again Sydney was literally lit up, Friday, transformed into a living, gleaming, nocturnal art gallery for Australia's premier winter event, Vivid Sydney. Featuring some of the world's biggest names in lighting Air Jordan 1 High OG Wheat , technology and design, the Vivid Festival is a chance for Sydney to stake a claim among the world's great cities.


But the fifth Sydney Vivid Festival is more than just a spectacle of light and color -- this is the story of a city reintroducing itself to the world.


Andrew Stoner, the Deputy Premier of NSW told Xinhua that Sydney was seeking to energize itself as a creative, digital and commercial hub, deep in the creative heart of the Asia-Pacific.


"What Vivid Sydney does is use our city as a canvas and it paints that canvas with amazing images, lights Air Jordan 1 Retro High OG , colors and it involves the visitors in doing that you can interact make buildings change, dance with buildings there's music involved. Its an amazing way to get acquainted with what I think is one of the greatest cities in the world Sydney," he said.


For 18 days, from 6 p.m. to midnight every night, sixty unique light installations will illuminate the Opera House and iconic buildings around Circular Quay and across the city, and visitors will also be able to choose the scene and color of the projection beamed along the western face of Sydney Harbor Bridge. The installation features 100 Air Jordan 1 High OG For Sale ,800 individual programmable LEDs and a state-of-the-art custom-designed software program.


But Vivid is about more than pretty lights, it's the statement of a city that wants its fun side to be taken seriously.


Sandra Chipchase is the chief executive of Destination New South Wales, a unique government body with a corporate mission to retell the story of Sydney to a growing global fan club.


"We are Australia's global city we are the creative services hub of Australia, we have more artists, poets, sculpters Air Jordan 1 High OG Shoes , writers, directors here and composers choreographers so it's the ideal forum for Sydney and Australia to showcase our creativity," Chipchase told Xinhua.


The Vivid festival now incorporates the Vivid Light Festival, Vivid Ideas festival and Vivid Music festival, every year drawing both crowds and industry leaders to a city seeking its place in the sun.


However, behind the spectacle is a series of digital conferences Air Jordan 1 High OG , meetings and events all harnessing the regional talents of hundreds of businesses stretching through China, into south east Asia, and, as the Deputy Premier told Xinhua, all coming to show their partnering potential, in Australia.