Nike's 2010 fiscal year revenue in Greater China was $ 1.742 billion, an increase of fiscal year 2015 to $ 3.067 billion, five-year increase of about 76.1%. Adidas Greater China, the five-year performance increase is higher than the performance of Nike, Adidas also exceeded the sales headquarters established an increase of 45% to 50% target. Currently, Adidas has more than 8500 stores in China and emerging tier cities. Meanwhile, the company also introduced a new Nike Roshe Run Flyknit segmentation of retail outlets, such as women's specialty stores, Sportswear Collective integrated brand experience stores and other specialty stores and basketball. Adidas said it has become the first brand of women's sports, and sports and classic series sub-brand NEO also were to become the first Chinese sports fashion brand and the first sports and leisure brands. Before "the road leading to 2015" is nearing completion, Adidas developed a new strategic plan for the theme of "Lixin", trying to become the 2020 Eastern China "best sports brand", so that a higher level of Adidas. Adi new five-year strategic plan designed to seize more opportunities for development. Adidas will continue to focus on five areas of driving under the new brand planning framework and strategic guidance, namely football, running, women, children, and Nike Air Max 90 Hyperfuse Womens sports the classic series, to strengthen key category and build brand influence. Nike's Greater China business growth over the past five years has accelerated state. 2015 fiscal year, Nike's revenue in China increased 18 percent in the second quarter of fiscal 2016 (three months ended November 30, 2015), and revenues of $ 938 million, an increase of 24%. Adidas has been made public to investors, he said the next five years will be fast (SPEED), focusing center of the city (CITIES) and create the ecosystem (OPEN SOURCE) as the three cornerstones of the 2020 strategy to achieve rapid growth in the market for more share. Fast strategy has multiple meanings, one is sales growth. Adi sales plan the next five years, the average annual growth rate high single digits, compared with the previous fiscal year from 2010 to 2014, sales growth was accelerated. In terms of net profit, Adi set myself an average annual rate of about 15%, which compared with the previous year net profit stagnant performance, a big increase. 2020, Adi delineated Greater, Western Europe, North and South American markets as the main source of its four business growth, Adi area, said the future growth of 80% from the above areas. Adidas on its official account harvested over 78.8 million Like, this is probably because Adidas and Kanye West Yeezy Boost launch a series of critically acclaimed and brought results. Nike here, even @ nike, @ nikesportswear and @ jumpman23 (Jordan) three brands all together, but also not worth Yeezy series. This Adidas can be described as a huge victory. So far, this series has launched six different models (the latest on December 31 launched), these new a launch will be sold out in an instant, followed by eBay (eBay) is also sold thousands of pairs . In fact, from the point of view of data NikeKicks.com website, Kanye West in 2009 in collaboration with Nike and now far he collaborated with Adidas so popular. In 2015, Adidas made many sensible initiatives, making it the most popular brand sports shoes. Adidas patented technology and design investment, and with many well-known trademark of a series of cooperation, including with the "Star Wars" series also has partnerships. The company also re-invest in the old brands, such as fire half a century Stan Smith sneakers. However, from the ratio of the number of fans and won praise, the situation prevail Adidas has somehow reversed. Vans looks like the most active fans, their fans than the average number of points like any other brand sports shoes. Kobe Bryant of the Lakers lost to the Clippers Nike Air Max 90 Mens where James and Owen led the Cavaliers lost to the Warriors, the Bulls defeated the Thunder Durant is located - in the just-concluded NBA Christmas wars, Nike's many players eat a defeat. However, this does not seem to affect the Nike camp players are enthusiastic Christmas. Christmas Day, sports giant Nike joint advertising company W + K, launched a new advertising film called "see you" (Bring Your Game) is. Up to 5 minutes in this Christmas blockbuster, seven Nike's basketball superstar homogeneous appearance, including NBA star Kevin Durant, Paul George, Kobe Bryant, Kyrie Irving, LeBron James Anthony Davis and WNBA star Elena Deller Donne. Even tennis queen Serena Williams, also guest starred in this film. However, in the beginning of a film, the first appearance is not the basketball star, but four were from Europe, www.cheaproshfreerun.co.uk Asia and Africa to pull the children, showing a fusion of a friendly gesture. They sat together to discuss a common topic: Who is the best basketball player when the children are unable to determine which player when they decided to take turns to visit more than seven stars, and the players ate together, with the election? the one of the most outstanding players.