business and a weaker Russian market performance

As of August 31, Nike's third quarter results are very satisfactory, pushing the company's share price rose 5 percent in after-hours trading and in Friday's regular trading session refresh the historical record. In addition, there are signs that the rapid growth of Nike will continue. The company announced that, from now until next year in January, pre-orders for Nike goods increased Nike Air Max 90 Womens by 14 percent, according to data provided by Consensus Matrix shows that the growth rates of over 10% of Wall Street analysts expected given. German sports brand Adidas (Adidas) on Wednesday announced the return to shareholders over the next three years through share repurchase 1.5 billion euros (about 1.9 billion US dollars) in cash. Adidas shareholders of the company's share price has not kept pace with competitors very unhappy. Adidas said in a statement that this program needed to reward shareholders funds will be completely out of free cash flow, the stock repurchase program will start in the fourth quarter of this year and on December 31, 2017 end. Adidas said the stock repurchase and the company had already established the annual net profit of 20-40% is used to pay dividends to shareholders plan simultaneously. Adidas New Balance 410 Womens also said the company will issue up to 1 billion euros of seven-year and 12-year bonds, the funds raised will be used to repay maturing debt, the debt is not yet due in advance ready money to pay pensions, and return to shareholders . As of 7:14 am GMT, Adidas shares listed on the Frankfurt Stock Exchange rose 3.7 percent, leading the German blue-chip gains, while the broader market rose only 0.5%. However, due to the performance of trapped, Adidas shares so far this year more than one third of the market value has shrunk. As the world's second largest sports brand US rival Nike, Adidas three times this year already issued a profit warning. In July, Adidas has warned that due to the sharp decline in the company golf business and a weaker Russian market performance, company performance may be severely affected. Worryingly, in recent years, Adidas competitors continue to erode the Nike Air Max 1 Mens company's US headquarters of the Western European market, Adidas into the North American market, efforts have been unable to work. According to the European market research firm Euromonitor data show that as of the end of 2013, rival Nike in the global sports market share has risen to 15%, while Adidas market share of only 10.8%. Last month, a German business magazine has reported, including Knight of Arts (Knight Vinke), three capital (Third Point) and the United Kingdom, including three hedge fund TCI is considering the purchase of Adidas shares and pressuring management to make the existing policy major changes. Later, however, in a three hedge funds we have been denied. The magazine reported that hedge funds require Adidas massive restructuring, including the dismissal of the incumbent chief executive Herbert Hainer (Herbert Hainer), to spin off its fitness brand Reebok (Reebok)Nike Air Max 1 Womens and golf brand TaylorMade (TaylorMade ). Heiner current CEO contract term of office will end early in 2017, it also gives Adidas choose successor leave enough time. Heiner has recently undergone big management shake-up, the appointment of Roland - Archer (Roland Auschel) and Eric - Litke (Eric Liedtke), respectively, as the new director of global marketing and brand. Adidas and Nike contest around football continues. It is said that, Denis Dekovic Nike soccer shoes design director suddenly announced switched to Adidas. At the same time, in charge of basketball operations and footwear design Marc Dolce and Mark Miner also put together under the command of Adidas. During the World Cup in Brazil, Adidas and Nike, who are the two companies for the "world's first brand of football." Bickered. Adidas World Cup 60 years of official sponsor, Nike at the current national team won ten and six top players of sponsorship, for the first time Nike Air Huarache Womens surpassed Adidas. Adidas CEO Herbert Hainer (Herbert Hainer) admits in soccer shoes business areas, Adidas is facing from Nike's "hand in hand" competition, but still expected, "This year, our operating income will add one billion -12 billion euros ($ 1.4 billion -16 billion US dollars), of which the World Cup will play a very important role. "the next day the World Cup, Adidas has announced that from 2015/2016 season shirt sponsorship of Manchester United, sponsorship fee totaling 750 million pounds (about 1.26 billion US dollars). This means that with the Nike Manchester United for 13 years since 2002, the end of shirt sponsorship relationships. However, in August, Adidas reported a first-half, has been significantly reduced this year's sales expectations. But this did not affect the Adidas and Nike in football compete determination. This time, from Nike, Adidas and other poached Denis Dekovic three generals. Nike's lightest football shoes NIKE GS history by Denis Dekovic on hand, while the former design director of soccer shoes Nike also worked with C Ronaldo, Neymar, cell policy, and many other players.